
Measurments
To understand and define many parts of a letter or a line of text, some measurements must be distinguished.
Ascent Line
The imaginary line that marks the topmost point of the ascenders within a font. The
ascent line is most commonly located above the
cap line.
Cap Line
The imaginary line that represents the uppermost part of capital letters. The distance from the cap line to the baseline is the capsize.
Mean Line
The top imaginary point of all lowercase characters without ascenders. Often referred to as “x-height”.
x-Height
The distance between the baseline and the midline of the alphabet, usually the approximate height of the unextended Lowercase letters (a, c, e, m, n,...) and of the torso of extenders (b, h, d, k, p, q,...). Cap height, and the relation of x-height to the length of extenders, are two important characteristics in Latin typeface.
Baseline
The imaginary line on which the letters of a font sit.
Descent Line
The lowest imaginary line that a character’s descender extends to. (j, y, p,...)
Parts
Letters consist of many forms which are essential to know when using type appropriately.
Serif
Latin for “feet”. These are the strokes added to the beginning or end of main letters. Serifs can be unilateral or bilateral. An example of unilateral would be at the top ends of T where the serifs only project on one side of the main stroke. An example of bilateral would be at the bottom of T where the serifs project on both directions of the main stroke.
Sans-serif
Sans, latin for “without” and serif, Latin for “feet”, means “without feet.” Sans-serif fonts are letter-forms with a straight forward geometrical appearance consisting of zero serifs.
Ascender
The part of a lowercase letter that rises above the x-height. (b, k, h,...)
Counter
The white space enclosed or partially enclosed by a letter-form. (d,p,o); (c,m,u)
Crossbar
A horizontal stroke connecting two stems (A, H), or as a simple stroke as in f and t.
Descender
Part of a lowercase letter extending below the baseline. (p,g,q)
Ligature
Two or more letters tied together into a single letter. Ligatures are often found in the combinations of “fi” and “fl”.
Spur
A projection smaller than a serif that reinforces the point at the end of a curved stroke, as in the capital letter G.
Stem
The most distinctive vertical stroke, that is not part of a bowl, in a type character. (O has no stem.) (I, H, and b do)
Tail
An element of a character without serif descending below the baseline. (latin Q)
Terminal
An ending of strokes without serif. (the end of e)
Distinction between Spur and Serif
A
spur only appears at the end of a curved letter-form.
A
serif only appears at the ends of the main strokes of a letter-form.
Distinction between Descender and Tail
Descenders are only elements of lowercase characters that extend below the baseline.
A tail does not contain any serifs and extends below the baseline.

Serif vs. Sans-serif
Serif typefaces are generally easier to read when it comes to big bodies of small text. The serifs are what make the body copy so readable. Better eye flow is created by using serif typefaces.
Sans-serif typefaces work well for titles and other brief bodies of text that require greater attention. Other names for sans-serif include gothic and grotesque. The most commonly used sans-serif font is Helvetica


Classifications of Type
Old Style

Late 15th-early 18th century. Developed out of handwriting and stone inscription. Old style is characterized by modest contrast, bracketed serifs, and oblique axis.
Transitional

Early and mid 18th century. Based on old style characteristics and new style elements consisting of different metal engraving techniques.
Slab Serif

First of this style created in England at the beginning of the 19th century. Developing approximately during the Scientific Revolution. Because of this, slab serif typefaces are based on precise mathematical measurements. All strokes are of equal or nearly equal thickness. Serifs are unbracketed or slightly bracketed rectangular block-like forms. The x-height is usually larger than normal.
Modern

Late 18th-early 19th century. These typefaces contain strong contrast and even width amongst the characters. Serifs are long and thin and the axes are strictly vertical and horizontal.
Type 101: A Tutorial by Jonathan Hoefler
Classification of Type Explained Further
Legibility vs. Readability
Legibility
Legibility is a characteristic of individual typefaces that allow the reader to distinguish one letter from the other. Some fonts have greater legibility than others. Legibility consists of many different aspects of type such as type size, serif or sans serif type, line length, line spacing, and colour contrast.
Readability
Readability consists of the words that are being read instead of the physical appearance of the type itself. It is more the overall ease at which a group of words or block of text can be read. Some things that affect readability include sentence and word length, and the frequency of uncommon words.
An Introduction into Illustrator
Basic Controls
Before getting started in Illustrator it is necessary to understand some basic controls.
Document Setup
When starting a new file in Illustrator [apple+n] it is important to know, before hand, the desired dimensions, measurements, and color mode that the document will be.
The Size tab allows one to create a document with a standard paper size that is commonly used in printing
*Fear not, the document’s setup can always be changed at any time.


[ ] Denotes Keyboard Shortcuts
Selection Tool [v]
Located in the upper left hand corner of the Tools palette. Allows the capability of selecting an object, moving the object, and basic scaling of an object (To scale proportionally it is essential to hold down the Shift key while clicking and dragging one of the corners of the bounding box).
Direct Selection Tool [a]
Located in the upper right hand corner of the Tools palette. Allows the capability of selecting individual points within an object.
Pen Tool [p]
Located three tools down in the left column of the Tools palette. Allows one to create shapes by clicking the Pen tool where a point is desired. Click and drag the Pen tool to create curved lines.
Type Tool [t]
Located to the right of the Pen tool. Allows one the capability to create lines of text by simply clicking and typing text or clicking and dragging to create a text block to type text in.
Line Segment Tool [\]
Located directly below the Pen Tool. Allows one to create lines.
Rectangle Tool [m]
Located directly below the Type tool. Allows one to create shapes.
Live Paint Bucket [k]
Located in the left column third from the bottom. Allows one the ability to fill an object with a solid color.
Fill and Stroke [x]
Located near the bottom of the Tools palette. When an object is selected, this tool allows one to change its fill or stroke by double clicking on the fill box or the stroke box.
Character Palette
The Character Palette is the best tool for controlling all the elements of type.

Font Menu 
Selects a specific typeface.
Font Style 
Selects different font weights such as light, bold, and italic.
Font Size 
Changes the size of the font.
Leading 
Adjusts leading
Kerning Between Two Characters 
Adjusts the kerning between individual characters.
Tracking for Selected Characters 
Adjusts the space between groups of characters and words.
Horizontal Scale 
Scales or stretches characters horizontally but not vertically.
Vertical Scale 
Scales or stretches characters vertically but not horizontally.
Baseline Shift 
Raises or lowers the baseline for individual or multiple characters.
Character Rotation 
Rotates individual or multiple characters.
Underline 
Underlines text.
Strikethrough 
Creates a line through the center of text.
TIP: Collapsing Arrows 
These Collapsing Arrows are located on the upper right and left hand corners of Illustrator’s display screen. (also in Photoshop, InDesign, Flash, and Dreamweaver) These arrows allow one to view or hide the numerous palettes located on the right and left.
Using Type on School Computers
There is some important information to understand.
You cannot install typefaces on these computers due to licensing requirements; free or otherwise. In addition, improperly installed or corrupted font files wreak havoc on entire machines, because fonts are integrated with nearly every application on the computer.
Feel free to buy and download as many fonts as you desire on your personal machine.
NOTE: If you are using your own machine with fonts that are not on the lab computers you will NOT be able to bring your work to school and print them in the lab. You can, however, create outlines for your text and then print off of the lab computers.
Converting Text Into Outlines
Converting text into outlines is a good idea because it changes the font being used into actual shapes that can then be viewed on any computer regardless of whether it has that specific font.
To convert text into outlines, the desired text that is wanting to be converted must be selected. After it is selected, click Type > Create Outlines. Selecting this feature will turn the desired font into editable paths.
Once type is converted into outlines it is no longer type and cannot be edited as type.
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