Anatomy

Visit Lesson 02: Anatomy of Type for further review in the anatomy of characters.

Be sure to also review kerning, tracking, leading, alignment, and stacked type as well as the additional material in Lesson 03: Rules and Controls of Type.

Type Classification

Be sure to know the characteristics of Old Style, Transitional, Slab Serif, and Modern.

Visit Lesson 02: Anatomy of Type for further review.

Grids and Baseline Grids

Visit Lesson 05: Typographic Grids for further review.

Hierarchy

The contrast, alignment, and proportion between type should visually address the order of importance of what is being read. The goal of typography is not only to make things easier to read, but also easier to understand.

Visit Lesson 04: Type Hierarchy for further review.

Q: Why does a typeface’s ascenders and descenders dictate a baseline grid?
Q: Why are typefaces with big families more desirable?
Q: Why are condensed typefaces more economical regarding page count of books?
Q: Why do designers use grids and when is it appropriate to break away from a grid? – You are responsible for the material presented by your classmates for the Typeface Case Study. – You are responsible for material found on this site and the linked materials and readings.

In-Class

Class feedback of Student Work, Q&A, and review Type rules and anatomy for Mid-Semester Quiz.

Digital Design & Typography: A Broader Perspective

Handout: The Obscene Typography Machine By Philip B. Meggs, from “Texts on Type: Critical Writings on Typography” (Handout)

Watch: http://www.zefrank.com/theshow/archives/2006/07/071406.html##

Read: Myths of the Self-Taught Designer: The First Conversation between Ego and the Devil