Successful logo design creates a persona for a company; a personification of the ideals, character and philisophy of an organization. Like people, they become unto their own, and as the the corporation which they represent grows, so too do their logos.

The Target Corporation

Target Corporation was founded in Minneapolis, Minnesota in 1902. The history of the business, like the logo has chagned throughout the years. The logos below represent only the last 45 years of the company’s 105 year history. Logos – like the comapany and the people they represent – evolve and change throughout time, and serve as a visual reflection and representation of the attitude and ideals of the company.

Target’s original bullseye logo from 1962 until 1968

Target logo used from 1968 until 2004

The Target logo, initiated in 2004.

SuperTarget logo, initiated in 2006

Target Logo in Austrialia.

Thoughts on Corporate Logo Design

Listen: Michael Bierut on the UPS Logo

Watch: Paula Scher on her creative process

Read: Denis Radenkovic’s Logo Blog