
Flash can be used to create a visceral experience when used effectively. Mature and effective design will have a clear, but not overstated character to the work.
The Challenge in Flash (and all visual communication), is how to effectively convey both the Message and the Meaning. Designers need invent a way to communicate the idea, as well as a proper tone and/or emotion to the message. Without overstating your movie, how do you emotionally move someone?
Flash can establish TEMPO, MOVEMENT, TONE, AND TYPE through animation.Examples of Flash Slideshows and Animation that establish a mood and tone:
› Getty images
› www.sofake.com
› www.rawpower.tv
› www.eminem.com
› www.bullseyeart.com
› Stage Size and Frame Rate
› Movie, stage size, frame rate.
› Find a site you like, view source to see movie size, EMBED SRC=and see height and width
› There are different options when exporting files into Flash. In some situations one can copy and paste simple objects into Flash.
Read and Watch Video: Adobe Tips & Tricks for Exporting .swf files from Illustrator
› Show import options into Flash
SlideShow #1: build a 3 image (3 layer) movie and fade in and out the images with alpha tween
SlideShow #2: build a 3 image (3 layer) movie and fade in and out the images with a fader box on top of the images.
Be sure to experiment with keyframing, tweening, and easing.
Each symbol within Flash has it’s own timeline. (Button symbols have a unique timeline. More on buttons later.) When objects are converted to symbol, Graphic Symbols and Movie Clip Symbols can have an additional timeline inside of the Symbol. Movie Clip Symbols use animation that runs independently of the main timeline.
In our first animation exercise, we used the analogy of mailing a box in the Post across the country. Now imagine a nested movie clip as a package that has a wind-up toy or a music box inside of the package: as the box moves across the country, the toy inside the box also moves (spins, cranks, plays…) while moving within the package.
Example: A movie clip symbol can have an animation of a man with his legs moving as if walking in place, on a treadmill. Once the movie clip of the moving man is placed on the main timeline, it can be tweened across the stage to give the appearance of a figure walking.
In Class: Create an animation with a nested movie clip.
← 04: Animation Basics | 08: Interactivity in Flash →
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