ColorSnap Brand Architecture
The Sherwin-Williams Company is a 150 year old American manufacturing company who makes and sells paint and coatings and provide color to countless homes and communities across the country. In 4,000+ retail and commercial stores with dedicated sales force in communities throughout the country, color is being discovered, mixed, matched, and paired in palettes for houses and neighborhoods throughout the United States. The ColorSnap brand creates a seamless and simple experience anywhere their color is seen. I was a lead member of the team that created this national narrative and marketing system for Sherwin-Williams that spans consumer segments and provides consistent way to interface, interact, and understand Sherwin-Williams' color offering.