The Knew – Album Artwork: Creative Direction, Photography & Design
The Knew is a walking, rolling, fist-clenching party- a fun, funny, and sometimes subversive affair. And their medium is rock and roll – the American strain. The visual metaphor for this album design was to take a wry, but sincere look at the idea of celebration and the notion that we need music that is self-aware but not scornful for this high-fructose, super-saturated, super-sweet, overdone, oversold, over-processed, over-celebrated super-sized world we live in. And this is music for that party. Project included photography, vinyl jacket design and label, cassette tape and packaging, and CD digipack design.
To see a variety of other work I’ve done for this band, go here.