Image from the Library of Congress. Title: Broncho busting – Date Created/Published: c1904. Medium: gelatin silver print; 16 x 21 cm. Reproduction Number: LC-USZ62-45060 (b&w film copy neg.)

Corralling creativity and design into the bounds of a balance sheet is not always easy. If it was, everybody would do it. If the halter is too long, it’s Art, beholden to no one but the viewer. The bridle too tight, it’s only Commercialism, serving only the maker. Both need each other more than each want to admit. And it’s okay if they kick and buck each other from time to time, but good design requires of itself to respect and serve both. Good design considers people, pixels, and profits.

Here’s another way to say it: Success for this type of work must find common ground between both human truths and business objectives. Design needs to solve a problem that benefits both the sender and the receiver. Clients and artists have careers and businesses that need to be expressed and understood. The audience, the reader, and the user need to understand and be enabled from seeing this work. It’s a responsibility to balance both sides. Design is supposed to empower people to better understand the world they live in and better use what is in it, to find what they are looking for, and to discover what they weren’t. Design allows for better communication and exchange of ideas, to build businesses, and connect people to each other, to music, color, and yes – to the stuff we buy – to be happier and, hopefully, better people.


This is the thesis that guides my career. It’s been developed from my experiences as a business owner, teacher, designer, photographer, Art Director, and Creative Director. The examples of work shared on this website were made with this approach to provide balanced, responsible, effective, and successful work.