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Hey ChatGPT, please write a simple and accurate explanation that summarizes the skill sets and experiences Todd Roeth has gained in his career. Don't use any techno babble terms that try to sound smart.
Chat GPT
Todd Roeth has built a strong skill set over his career. He's experienced in creative direction and design leadership, and lots of other things like project management (?– uh, yes, that is another one of them), leading teams to successful outcomes. He's got a knack for problem-solving and decision-making, often finding creative solutions. His communication skills shine, making him effective in both written and verbal exchanges. With a background in finance design, he's adept at creating experiences and products that connect and resonate with people, managing budgets and financial aspects of projects. Overall, Todd brings a blend of leadership, problem-solving, communication, and financial acumen to the table.
Editors note: Artificial Intelligence is what it is, and is not the same as authentic (or accurate) expression.
Recent Experience
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Head of Customer Experience Design
Key Responsibilities: Brand Strategy & Development, Corporate Identity Design, Creative Direction, Content Strategy and Creation, Web Design, Sales Enablement Experiences, Marketing and Campaign Strategy
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Vice President, Brand & Creative
Key Responsibilities: Brand Design, Customer and Employee Experiences, Digital Marketing Strategy Marketing Campaigns, Content and Event Marketing, Performance Marketing, Sales Enablement Design, Unicorn Therapist
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Creative Director & Partner Apprentice
Key Responsibilities: Creative and Design Account Lead, UX Design and Research, Recruiting and Staffing, Digital Experience Transformation Lead, Mobile Product Design, E-commerce Design Lead, Team Mentor for IBM Patterns Design Program
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UX Design Director (TVC)
Key Responsibilities: Design Team Lead (Core UX Division), Employee Experience Design, UX Research, UI Writing, Visual Design, Account Lead and Project Manager, Service Design, Software and Hardware Accessibility Design
Other Roles
Creative Consultant: Brand & Marketing Campaigns
Design Director, Global
E-Commerce Team
Director of Creative and Content Marketing
Creative Director: Web, Mobile, Brand
UX Design Director, Digital Transformation Team
I am also sometimes a photographer and creative director for artists and record labels in the music industry.
Todd is the Middle English name for ‘Fox’.
Roeth comes from the German word for ‘Red’.
✕ Role & Purpose
I am a cross-functional catalyst and creative compass for UX/CX Design, Product Development and Marketing functions. Curiosity, passion, and discerning sensibilities of design and culture fuel my motivation to lead high performing teams who improve people’s relationships and interactions with companies and brands. My purpose is to help people understand each other and the tech between us by creating experiences that raise our human capacity - and capacity to be human - through elegant use of design and technology.
✕ Work History
I draw on two decades of diverse experiences with global consultancy services, creative agencies, startups, and academia. Each has equipped me with a breadth of creative skill sets in visual, UX, and UI design, user/customer experience, and content creation, as well analytical skills in user and consumer research, and performance measurement. Common to all is a deep interest in finding meaningful relationships between design, technology, and business to create a healthy balance of people, pixels, and profit.
✕ Biography
A product of the Midwest, I bring a practical yet provocative approach to design. I grew up in rural Ohio, raised by a librarian and biology professor, with an intense passion for artistic exploration. When paired with an inherent and cultural engrained Protestant work ethic (Bauernjunge Arbeitsmoral), it can lead to an unorthodox career path.
Primary Skill Set
✕ Creative & Design Leadership
✕ Digital Experience Strategy
✕ Brand Strategy & Design
✕ Design Thinking & Doing
✕ User Experience (UX) Design
✕ Campaign Development
✕ Prototype Development & Testing
✕ Generative & Evaluative UX Research
✕ User Interface (UI) Design
✕ Video & Photography Production
✕ Digital Marketing Strategy
✕ E-commerce & CX Design
✕ Sales Enablement Design
✕ Cross-Functional Comms
✕ Copywriting
Additional Hard Skills
✕ 20+ Years of Experience with Adobe Creative Suite
✕ Figma
✕ Squarespace
✕ Miro/Mural/Figjam
✕ Google Workspace
✕ Print Design and Pre-Production
✕ Environmental Design and Retail Space Design
✕ Design Thinking and Workshop Facilitation
Other Soft Skills
✕ Presentation Design and Public Speaking
✕ Leadership, Management and Mentorship
✕ Design Thinking and Workshop Facilitation
✕ Listening, Especially for Unarticulated Needs
✕ Communicating Business, Brand, and Customer Value
✕ Aesthetic Pragmatism
✕ Critical Thinking, Emotional Agility and Resilience
✕ Self Awareness, from the Curse of Knowledge to the Dunning-Kruger Effect
Hi, my name is Todd Roeth.
I’m a lot like the unflappable waiter serving the table where design, marketing and product teams all sit down for dinner, and everyone’s a picky eater and someone has a tree nut allergy. If you’re interested in genuine thinking from 20 years of creative and design leadership delivered through genuine insights about the people I’ve served, you’ll enjoy my essays published on the UX Collective and a variety business publications. No gratuity required.
Additional Work
Essays on Design
Articles appear in the UX Collective, The Startup and other publications exploring design, tech, and about the people in between.
Creative Journal
I work in a variety of mediums on commissioned assignments and personal projects to expand and improve my understanding of design, and myself.
Portraiture Photography
A life-long passion for music and a career path that has crossed the industry has afforded me experiences to study musicians through a camera.