Work History
Recent Highlights
✕ Brand & Design Leadership: Achieved an earnings influx at Olive AI of over $11M in new opportunities and encouraged a widespread impact on $150M in top-line revenue by creating a full-funnel customer experience by leading and coordinating and leading digital strategy, creative, and marketing teams with close collaborating with sales-enablement teams, and product marketers, exceeding projected company targets with a YoY surge in site traffic by 156%.
✕ Global Research & UX Product Design: Assembled and led a research and design teams to create global employee experiences at Google, accomplishing the improvement and automation of over 40 core operations saving an enormous 200K employee-hours across 52 countries, while shipping integrated software and hardware products that gained a 12-point increase in CSAT scores.
Head of Customer Experience Design & Creative, 2023.
Iodine Friendly people, making business more user-friendly. – Iodine is a small team of seasoned professionals with diverse design, marketing, and business backgrounds. We all wear many hats and are equally comfortable with personal accountability and project ambiguity. My main roles are to lead all business development and project leadership, and team and talent deployment while managing the financial health, client satisfaction, and efficacy and effectiveness of our services.
I work with specialized designers, writers, content creators, and digital strategists to deliver digital customer experiences, marketing and creative content, and brand and visual identity design to develop distinguished brands and evocative customer experiences for early stage, high-growth, and independent and innovative companies.
Vice President: Brand & Creative, 2021 – 2023.
Olive AI Bridging the divide in healthcare – Member of leadership team responsible for establishing and scaling marketing team to 80 employees and developed cross-functional design culture across the business. Reporting to both the CPO and CMO, established best-practices for design processes while leading the vision for customer experience design, boosting brand visibility and influence. Fostered successful cooperation among product, design, and sales teams, utilizing data to determine effective strategies and team development. Supervised a high-performing team of design professionals, nurturing teamwork, maintaining efficient project execution, and promoting professional development.
Recognized from Fast Company as one of 2022's World's Most Innovative Companies, securing fourth place in the health category through conducting executive leadership participation and constructing company-wide research programs to achieve brand positioning.
Teamed up with eight creatives and email marketing comrades to devise and implement email communication strategies, achieving open rates of 23.7%.
Formulated integrated marketing strategies encompassing event marketing, geo-targeted digital, OOH, and social media campaigns, which elevated unaided brand awareness by 15% in targeted markets.
Channeled investment for recruiting and nurturing over 20 direct reports in an all-remote working environment, building a supportive and challenging community that resulted in 40% of the team receiving promotions in 2022.
Creative/Design Director & Partner Apprentice, 2016 – 2021.
IBM iX, IBM’s global design consultancy – Account lead for Digital Experience engagements, recruited, staffed, led and mentored teams of designers, content creators, project managers, and consultants and partnered with external agencies to ensure consistent and high-quality deliverables within project timelines. Implemented quality control processes , team performance and mentoring to ensure design consistency and adherence to brand standards across global platforms and channels. Managed creative and opex budgets, optimizing resource allocation and negotiating vendor contracts to maximize the team's impact while staying within financial constraints.
Part of a leadership team that accomplished Google's preferred vendor status, and increased service revenues by +700% in two years.
Recruited, onboarded, and managed a team of 35 FTE and contract members and navigated global experiences through extensive research, design sprints, and collaboration with engineering and business leaders, resulting in a 12-point growth in CSAT scores to 84%.
Drove UX and Service design and change management projects that automated over 40 operational processes, saving Google 200K/year employee hours.
Other clients: delivered a wide range of digital transformation projects, creative services, and product design and marketing to renowned partners, including Bausch + Lomb, Designer Shoe Warehouse (Designer Brands), The Sherwin-Williams Co., Hertz, Columbus Crew MLS, Lubrizol, Levolor.
Creative Director, 2014 – 2016.
Resource/Ammirati, An award winning, female-owned independent digital agency — Devised strategic development and execution of the client creative and customer experience goals, increasing brand recognition and market share. Teamed up with marketing, engineering, and design departments to decipher data, discern trends, and provide game-changing insights that boosted brand image and brought to market new categories of products. Supervised and inspired a creative team of specialists, promoting a cooperative atmosphere and punctual delivery of groundbreaking campaigns.
Construct a pioneering digitally led brand--ColorSnap--for The Sherwin-Williams Co., along with a top-rated mobile experience, hailed "App of the Decade" by AdAge.
Ensured the brand's comprehensive marketing strategy directed 52% of website visitors towards a purchase from a Sherwin-Williams outlet within two weeks of initial brand interaction.
Sr. Art Director, 2013 – 2014.
Resource/Ammirati — Led creative and design for Fortune 500 client, delivering mobile app design and marketing, E-commerce, social media. Served as bridge between UX design, creative marketing, and engineering, planned and estimated a variety of work, responsible for team performance, financial health and client satisfaction.
Sr. Art Director, 2011 – 2013.
Blue Diesel, a digital agency focused on healthcare industry — Directed design teams to deliver digital sales tools, interactive trade show experiences and sales force training tools for global biopharmaceutical companies. I managed designers, writers, and animators to communicate detailed messages through tight regulatory processes to create compelling and effective communication design and visual sales material.
Co-Founder, 2006 – 2010.
Gigbot, a live music ticketing and social platform — Led all creative and design, sales, relationship management, partnerships, and financial performance. Responsible product development, design, branding, marketing, selling, and maintaining a ticketing system for live music and the performing arts. The business was acquired in 2010.
Co-Founder, Head of Creative 2004 – 2010.
Dayjob Inc., an independent creative agency providing design services for creative economy — Co-owned and operated providing hosted design solutions for a variety of inspiring clients, including internationally touring musicians, pulitzer-prize winning authors, and live music venues of all sizes.
Assistant Professor of Fine Art, 2006 – 2008.
Marietta College, Marietta, OH USA — Responsible for curriculum development and classroom instruction, lecture and digital lab management and operations. Course work included Desktop Publishing, Digital Illustration, Typography, and Photography, as well as student advising and faculty committee appointments.
Faculty Instructor, 2004 – 2006.
Brooks Institute of Photography, Santa Barbara/Ventura, CA USA — Developed and taught courses in Web Design and Multimedia production in the Visual Journalism, as well as student advising and faculty committee appointments.
Graphic Designer, 2004.
MTV Networks, Creative Services. New York, NY USA — Video production and web design for MTV and Viacom properties.
Adjunct Faculty Instructor, 2003.
Marietta College, School of Art. Marietta, OH USA — Adjunct faculty teaching web design.
Graduate Instructor, 2002-2003.
Ohio University, School of Visual Communications. Athens, OH USA — I taught undergraduate coursework in Desktop Publishing, page layout, and informational graphics.
Graphic Designer, 2000-2002.
Quark Inc., a global publishing and design software company. Denver, CO USA — Print and Package design for global enterprise and consumer publishing software.
PDF format, accessed at Google Drive.
Are you still reading? That’s impressive. This list was just the major points. Resume stuff. Within all those lines, I’ve built a range of teams that have launched global employee experiences for hundreds of thousands of humans in over 50 countries, commerce websites for explosive manufactures and designed graphics on everything from rock & roll records to e-commerce sites that sell explosives. My most meaningful accomplishment is having managed, supported, taught and trained over 500 designers, creatives, students and marketers.
Oh, and remind me sometime to tell you about my favorite client, Jeff Bridges.